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Management Team - Cassidy Smirnow

Cassidy Smirnow

Cassidy Smirnow Chief Customer Officer

We want our customers to love us. Even if we make mistakes—and we will—the way we treat our customers from start to finish shows them they are valued and that’s a mission that everyone in the company can rally behind.

I’ve spent my career in software and I have always gravitated towards the delivery side of the business. Working with customers and understanding exactly what they see, hear and feel as they engage with us as a company is hugely important to our success. My number one passion is helping to bring the customer’s voice to an organization and using that input to drive future innovation and improved service. It’s easy to say you are “Customer Centric” but it takes work on the part of every employee, every day, to prove that we are. I have a track record of success in improving and sustaining customer satisfaction and I am excited to bring my experience to Vertafore as part of such a passionate and energetic leadership team.

  • Education

      • James Madison University, Geology

  • Experience

      • Chief Customer Officer, Four Winds Interactive
      • VP, Business Development, Scanning and Capture, ACS, A Xerox Company
      • VP, IT and Finance Administration, ACS, A Xerox Company