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Vertafore unveils new logo, updates look to reflect breadth of products

Bothell, WA – September 8, 2014 Things are changing at Vertafore, and we want to drop you a note to explain why. Starting today, we’re proud to share our new look. You’ll see it in our logo, our advertisements and our updated website.

It’s been five years since our last update, and we think it’s time to refresh our look to better showcase the innovation, passion and simplicity we strive to build into our software. We’re aiming to simplify and unify our look to better reflect the breadth of products we develop across the country under the Vertafore name.

In a word, these changes are about one word: Orange.

“Vertafore Orange is our flag,” said Alex Lintner, President and CEO of Vertafore. “Orange distinguishes us from our competitors and serves as an important reminder to our customers—no one can match the Vertafore breadth of products, industry experience or technological expertise.”

“I believe we have the best, most innovative, most distinctive products in the market place,” he said. “This new image reflects that.”

You’ll see this new image across Vertafore collateral and software over the next few months, and you’ll notice some of the changes starting today:

We hope you’ll take a moment to visit the sites above and let us know what you think. We’re working hard to improve the experience across Vertafore products. This look paves the way to the future while giving a nod to our rich history and past. In the coming months, you’ll see improvements across the board, and it starts with this new look. The logo is just the beginning.

About Vertafore 
Vertafore’s comprehensive insurance management software solutions lead brokers and carriers to adapt to an evolving insurance industry to efficiently scale their businesses through deeper access to information and insights. The Vertafore product line is built on a platform, empowering customers and other solution providers to adapt and thrive as the market changes. Vertafore’s platform features fast innovation, partnerships with the best technology companies, and customizable solutions to help companies remain independent during a time of industry disruption. As the leader in modern insurance technology with the largest customer base in the industry, Vertafore connects every point of the distribution channel, from agencies and carriers to MGAs, MGUs, and state governments. For more information about Vertafore, visit, read the company’s blog, and follow the company on TwitterLinkedin, and Facebook.

About RiskMatch
RiskMatch is a business intelligence and analytics company that delivers a suite of web-based solutions for insurance brokers and underwriters throughout the U.S. Its patented platform delivers an array of portfolio management, analytic and data management services designed to enable brokers and underwriters to enhance performance, reduce costs, facilitate growth, and improve their client service capabilities. For more information, visit the RiskMatch site.


Brian Brady
Public Relations Manager, Vertafore
+1 (720) 787-3114

Alex Stanton
Stanton Public Relations & Marketing
+1 (212) 780-0701