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Vertafore and StoneRiver National Flood Services Make Selling Flood Insurance Easier

Bothell, WA –March 5, 2014 –Vertafore, the leading provider of software that transforms the business of insurance, today announced a strategic partnership with StoneRiver National Flood Services (NFS) creating an easier way for independent agents to quote and cross-sell flood insurance to clients when quoting and selling homeowner insurance. The partnership integrates NFS’ flood quoting platforms with Vertafore’s PL Rating to provide a flood insurance quote solution that is easy to understand and use.

From 2003 to 2012, total flood insurance claims averaged nearly $4 billion per year*. However, most homeowner insurance policies do not cover floods. Those requiring flood protection must purchase an additional policy either in the private flood market or, far more commonly, through the FEMA National Flood Insurance Program (NFIP), which has approximately 5.5 million policies in force. Few homeowners fully understand their true level of risk and too often they are not presented with a flood insurance quote. In fact, fewer than 10 percent of homeowners carry flood insurance. The low penetration of flood insurance not only leaves many unprotected, but insurance agencies are also at risk of E&O exposure when not offering coverage.

“Most homeowners can get a flood insurance policy for under $400 a year, and yet a six inch high flood in a 2,000 sq. ft. house could easily cost a homeowner $40,000 if they are uninsured,” said Keith Brown, CEO of NFS. “Considering that 90 percent of all disasters include flooding, it is imperative that agents provide homeowners a risk assessment and all insurance options.”

This integration between Vertafore and NFS makes selling flood insurance for Vertafore’s 20,000 agent users simpler by providing a premium indication and personalized flood proposal on all homeowner insurance quotes. It also enables the agent to easily complete a flood policy with their carriers represented by NFS without rekeying information since the data to produce a flood quote was already captured in the homeowner workflow of PL Rating. The personalized proposal will include the home’s estimated risk of flood, potential losses from flood, a premium indication and a waiver of responsibility.

Brown added, “The flood insurance market is greatly underpenetrated. Obviously natural disasters like Hurricane Sandy, but also unexpected events like the recent Colorado floods, can strike without warning and leave homeowners in dire situations, and unfortunately for too many, uninsured when it comes time to rebuild. Presenting flood quotes returned in Vertafore PL Rating will give agents an easy way of ensuring their clients are protected and their agents earn additional commission. It’s the perfect selling opportunity for flood insurance.”

With exclusive relationships with over two-thirds of the carriers that write flood insurance, NFS is the leader in providing technology solutions to flood insurers participating in the NFIP. Vertafore PL Rating provides over 1.5 million homeowner insurance quotes annually and also has relationships with many of the same carriers NFS does business with through Vertafore PL Rating. This synergy provides additional time savings and efficiencies for agencies already working with carriers that sell flood insurance where agents had not yet approached them regarding this market opportunity.

“By connecting Vertafore’s comparative rating distribution with the flood quoting functionality of NFS, agents and carriers that use NFS as their processing partner will benefit from an easier and quicker way to grow their flood insurance business. At the same time ensuring their customers get the coverage they need,” said Dave Acker, Vice President, Strategic Market Development for Vertafore. “Our partnership with NFS delivers another competitive advantage to our customers that helps them sell more insurance efficiently and effectively while reinforcing their relationship with their customers as a trusted advisor.”

The solution will be available in Q2 2014.

More information about the NFIP can be found here -

*All stats listed in the release are courtesy of the FEMA NFIP.*

About Vertafore 
Vertafore’s comprehensive insurance management software solutions lead brokers and carriers to adapt to an evolving insurance industry to efficiently scale their businesses through deeper access to information and insights. The Vertafore product line is built on a platform, empowering customers and other solution providers to adapt and thrive as the market changes. Vertafore’s platform features fast innovation, partnerships with the best technology companies, and customizable solutions to help companies remain independent during a time of industry disruption. As the leader in modern insurance technology with the largest customer base in the industry, Vertafore connects every point of the distribution channel, from agencies and carriers to MGAs, MGUs, and state governments. For more information about Vertafore, visit, read the company’s blog, and follow the company on TwitterLinkedin, and Facebook.

About RiskMatch
RiskMatch is a business intelligence and analytics company that delivers a suite of web-based solutions for insurance brokers and underwriters throughout the U.S. Its patented platform delivers an array of portfolio management, analytic and data management services designed to enable brokers and underwriters to enhance performance, reduce costs, facilitate growth, and improve their client service capabilities. For more information, visit the RiskMatch site.


Brian Brady
Public Relations Manager, Vertafore
+1 (720) 787-3114

Alex Stanton
Stanton Public Relations & Marketing
+1 (212) 780-0701