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Digital Disruption and the Modern Insurer

Posted on February 02, 2016 by Guy Weismantel

 Digital Insurer Blog

Have you ever wondered how a company dies?

World-renown marketer Seth Godin knows: Gradually and then suddenly. But it never happens suddenly does it? “You just notice it suddenly.” 

It’s kind of like the idea of becoming a 10-year overnight success. Something I’m sure a lot of you in the insurance industry know a thing or two about. You’ve put countless hours of blood, sweat, and tears into your profession to get where you are today, and you know the reality is that there’s no such thing as an overnight success.

Technology has a similar way of infiltrating new markets; slowly but surely providing new, more efficient ways to conduct business, until suddenly, everything’s changed. Your customers’ expectations are completely different than they were 10 years ago. The marketing automation & CRM technology we use to gain and retain customers is cheaper and more advanced than ever. Our employees expect us to have world-class technology too so they can provide world-class support. And companies are accessing big data in real-time to make incredibly important decisions about their businesses.

Take a step back and you’ll realize digital disruption is making its way into every aspect of the insurance industry. Whether you’ve felt the effects first hand or not, it’s clear that the way people are choosing to do business in our industry has changed. From Progressive’s snapshot to Google Compare, consumers have more options that ever before and that’s not going to slow down; venture capitalists have invested more than 2.2 billion dollars in Insurance startups in the last 5 years alone. 

How does the Modern Insurer tackle these changes in an era of digital disruption?

Digital Disruption and the Modern Insurer

As the largest provider of technology for the insurance industry, we feel it is our duty to provide you not only with a state of the industry, comprised of research and opinions from insurance insiders and analysts, but also to provide you with the keys to surviving and thriving in this era of digital disruption.

Disruption is our theme for 2016 because it’s here. Over the course of the year we’re going to release 4 major whitepapers that will help you, the Modern Insurer, learn to thrive in a new era of digital disruption. But first, we’re setting the stage with this free interactive ebook: 

Download the eBook

As a company we will continue to shed light on this topic and our Blog will be the cornerstone, acting as a valuable resource we’ll continuously update with new Disruption focused content. I want to encourage each of you to sign up for our monthly newsletter (we promise not to flood your inbox) and join us as we tackle disruption head-on together. 

The blog will also continue to cover a variety of topics, primarily focused on issues for: Agencies, Carriers, Sircon, and our newly minted CSR blog series. All of the content has the same objective:  educating insurance professionals about how they leverage technology to save time, save money, grow their business, and retain their customers.

Disruption is here, are you prepared to thrive? 


Mr. Weismantel is the Vice President of Marketing at Vertafore. With 20 years of marketing and financial leadership in companies such as Microsoft, Business Objects, Baxter HealthCare, Caremark International, and Expedia, Guy’s career has focused on bringing differentiated products to market and providing the “compelling reason to purchase” for customers and prospects alike.

Guy has a Bachelors Degree in Accounting from the University of Notre Dame, and a Masters Degree in Business Administration from the Kellogg School of Management at Northwestern University.




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