BackNine Insurance & Financial Services

BackNine Insurance, the life insurance partner of Vertafore: a powerful tech-forward MGA that leads the life industry in quoting and eApps 

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Our partnership

BackNine’s Quote & Apply plugs into Vertafore’s PL Rating so P&C agents can cross-sell life insurance in the same workflow—no rekeying. Agents start in PL Rating, click the BackNine button, and land in a prefilled Quote & Apply experience to quote, eSign, and submit in minutes. For AMS360 agencies, pairing AMS360 + PL Rating + BackNine streamlines prospecting, re-marketing, and cross-sell while keeping data consistent across systems.

BackNine + Vertafore Orange Partner
PL Rating already powers our personal-lines quoting. With BackNine, our team adds life insurance in the same motion—no swivel-chair, no double entry.”

Oliver Connor

NC Agency Principal

About BackNine Insurance

BackNine’s Quote & Apply is the industry-leading multi-carrier life platform for agents and consumers. Provide instant quotes, submit digital eApps, track cases, and get expert underwriting support—24/7 lead-to-issue workflows designed for P&C teams.

Set up in PL Rating

To get started, add your National Producer Number into your PL Rating Settings

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BackNine PL Rating setup
BackNine live integration

One click from PL to life

Click the BackNine logo in PL Rating to bridge into Quote & Apply with prefilled client data

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Quote to submit in minutes

Present multiple carriers, adjust face amounts, capture eSignatures, and submit—then update UW and track status with BackNine’s case support.

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BackNine quote and apply

A primarily P&C agent turned a homeowners quote into next-day life coverage using PL Rating + BackNine. When a new homebuyer asked about mortgage protection, the producer clicked from PL Rating into a prefilled Quote & Apply, selected Banner’s instant-decision term, and completed the eApp in 11 minutes. The client was approved immediately and the policy went in force the next day—no re-keying, no lost momentum—boosting retention and recurring revenue."

Agent from Prosper Insurance Group

Commercial client with two 50/50 owners needed a fast, affordable way to fund their buy-sell. The agency used PL Rating + BackNine to quote Nationwide term options: two cross-owned policies sized to each owner’s 50% stake. eApps were completed on the stop; underwriting approved; policies issued. The result: immediate liquidity for a fair buyout, preserved working capital, and clear control for the survivor—while the family of the deceased receives full value. The agency deepened retention and added recurring life revenue."

J.S Stephenson, Baggs & Guthrie

We came in worried about future care costs but didn’t want to sacrifice our legacy. Our agent walked us through stand-alone LTC versus an integrated life-plus-LTC approach. We chose the Nationwide IUL with a cash-indemnity LTC rider because it lets us direct benefits as needs arise while still keeping a long-term wealth plan in place. One policy, flexible LTC protection, and a path to leave something meaningful to our kids."

Agency owners

Frequently asked questions

What is the best way to get started?

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How does this work with AMS360?

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What if I am licensed in multiple states?

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How do appointments work?

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What happens after the case is submitted?

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