How does PL Rating benefit insurance agencies?

Speeds up quoting, increases productivity, and drives revenue growth through real-time multi-carrier access and automation.

Is PL Rating easy to use?

Yes—simply enter data once, quote multiple lines instantly, and leverage built-in tools for a streamlined experience.

Can PL Rating be integrated with other agency management software?

Fully integrates with AMS360, Sagitta, QQ Catalyst, and other systems to improve accuracy and efficiency.

What features should I look for in a personal lines rater?

A comparative rater should have: real-time rates, easily integrates with other systems, and an intuitive interface.

Insurance Comparative Rater

Q: How can I quote multiple insurance carriers at once for personal lines?

With PL Rating, you can enter client information once and generate quotes from multiple insurance carriers in real time. This eliminates the need to log into separate carrier sites and speeds up the quoting process.

Q: Can I integrate a comparative rater with my agency management system?

Yes. PL Rating integrates with Vertafore’s AMS360, Sagitta, QQCatalyst, and over 20 other management systems, allowing data to flow seamlessly between quoting, servicing, and other workflows. AMS integration is essential to reduce rekeying and improve efficiency.

Q: What should I look for in a personal lines comparative rater?

Look for a solution that connects to multiple carriers in real time, minimizes duplicate data entry, and integrates with your agency management system. PL Rating helps you quote faster, reduce errors, and move business through your pipeline more efficiently.

Q: How many insurance carriers are available on PL Rating?

PL Rating connects you to 300+ personal lines carriers, enabling you to compare multiple options side by side and find the best fit for your clients.

Q: How do I quote flood insurance with homeowners coverage in one workflow?

With PL Rating, you can quote flood insurance alongside homeowners or package policies in a single workflow—without additional data entry or switching systems. As you generate homeowners quotes, flood options from partners like National Flood Services (NFS), Selective Flood, and Aon Edge are automatically presented for easy comparison.

Q: Can I add a comparative rater to my agency website?

Yes. With PL Rating and Consumer Rate Quotes (CRQ), you can add comparative rating directly to your website and social media channels—giving prospects an easy way to compare personal lines policies and request quotes online. Prospects can enter their information to receive quotes from multiple carriers, creating a smoother, self-service experience. Even if they don’t complete the full request, their information is captured as a lead—so your team can follow up and convert more opportunities.

Cut your personal lines quoting time by up to 50%

PL Rating replaces the back-and-forth of multiple carrier sites with a single, streamlined quoting and rating workflow. Enter client information once and generate accurate, real-time quotes across multiple carriers, without the friction of duplicate data entry slowing you down.

With built-in data prefill, hundreds of carrier integrations, and a seamless connection to your agency management system, you’ll increase your ability to move business through the pipeline—spotting cross-sell opportunities along the way and spending more time selling instead of rekeying data.

The result: quicker response times—so you can win more business, faster.

Why agencies choose PL Rating insurance quoting software

Top features	PL Rating	Other personal raters
Lines of business: home, auto and other LOBs depending on state	✓ Available	✓ Available
Carrier inventory	✓ 300+ carrier partners	✓ 300+ carrier partners
Data prefill	✓ Available	✓ Available
Dynamic question sets	✓ Available	✓ Available
Reserve quote in market	✓ Available	✓ Available
Offer comparative rater quotes on website	✓ Available	✗ Limited
Management system integration	✓ AMS360, Sagitta, QQCatalyst, and over 20 other management systems	✗ Limited
Open architecture	✓ InsurTech partner integration available	✗ Limited integrations
Interview-style workflow	✓ Available	✗ Not available
Unlimited quote templates	✓ Available and customizable	✗ Not available
Instant bind in rater	✓ Available	✗ Not available
Setup and implementation	✓ Days	✗ Weeks

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Service

Renew smarter and faster

Give clients real choice

Let the conversation flow

Complete your customer’s quote application easily with our interview-style workflow.

Save time with templates

Create an unlimited number of default quote scenarios with the template function.

Bind quotes immediately

With one click, you can bind a policy inside PL Rating™.

Sales

Quote 320+ carriers

Win more business in seconds

Gain leads effortlessly

Empower prospects to get a rate from your agency website or social media profiles.

Close business on the spot

Bind directly within the comparative rater with no extra steps needed.

Improve service partnership

Help service team members be more proactive with a view into quoting status.

Operations

Streamline quoting

Do more with your data

Integrate your tech stack

Easily connect our insurance rating engine to your management or sales system.

Prefill accurate data

Save your team time with home, driver, and vehicle data that auto-fills without the need for duplicate data entry.

Trust your data

Get the highest quality information with prefilled, verified third-party data.

PL Rating's carrier inventory and coverage by state

Find available insurance carriers and lines of business in your state.

View by State

Click to see the carriers and lines of business available on PL Rating by carrier.

View by Carrier

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Choose the right comparative rater for your agency

Not all comparative raters are created equal. If you’re evaluating your options, the right choice can directly impact how quickly you quote, how efficiently you work, and how much business you win.

Download the Personal Lines Comparative Rater Buyer’s Guide to learn what to look for, how to compare solutions, and how to choose a platform that helps you move faster and scale your agency.

Download the buyer's guide

PL Rating: Part of your connected agency ecosystem

PL Rating is more than a standalone comparative rater—it’s part of AgencyOne, Vertafore’s connected platform that brings your systems, data, and workflows together.

With a connected technology ecosystem, you eliminate silos, reduce duplicate data entry, and create a seamless flow from quoting to servicing. That means faster handoffs, better visibility, and a more efficient agency.

Whether you’re looking to streamline operations today or lay the foundation for automation and AI, AgencyOne helps you get more value out of every part of your agency.

See how AgencyOne connects your entire agency