Vertafore Appoints Mark Sonders to Lead Integrated Sales and Client Services Organization

Vertafore Deepens Commitment to Delivering Industry-Leading Client Experience by Unifying Client-facing Organizations under New Executive Leadership

Aug 11, 2011

Bothell, Wash.—August 11, 2011—Vertafore (, a leading provider of insurance distribution channel solutions, today announced the appointment of Mark Sonders as senior vice president of sales and client services. Reporting directly to the CEO, Sonders will lead the newly integrated agency, carrier and MGA sales and service organization with responsibility for sales, account management, marketing, professional services and client support.

Having built a successful career in sales and sales management in both the software and financial services sectors, Sonders joins Vertafore from Thomson Reuters, where he was most recently engaged in several sales and service transformation initiatives as managing director, head of direct sales, Americas.

"Mark brings the expertise and leadership we need to further our strategy for delivering a world-class integrated customer experience across all aspects of the business and in all of the markets that we serve,” said Euan Menzies, president and CEO of Vertafore.

The addition of the senior vice president of sales and client services position enables Vertafore to evolve its sales and services organization from one that was segregated by business unit into a more unified structure, with one executive ensuring a consistent customer experience across all market segments. As part of this evolution, Vertafore also announced today that Matt McKernan, president of carrier and MGA markets, will be leaving the company in the coming weeks to pursue other opportunities.

Additionally, Bill Bunker, president of agency markets, will assume an interim role as senior vice president of professional services and support for a brief period to assist in the transition of Vertafore customer services to a single organization before moving on to pursue other opportunities. Under the streamlined sales and client services organization model, Vertafore will be eliminating the roles of president of agency markets and president of carrier and MGA markets.

“Both Bill and Matt have made significant contributions to our success during their tenure at Vertafore, driving adoption of key sales and services initiatives including customer-centric selling, sales automation and CRM initiatives. I wish them both great successes in their future endeavors,” said Menzies. 

About Vertafore
Vertafore delivers cloud-based insurance software and services that transform the business of insurance. With the largest customer-base in the industry, more than 20,000 agencies and carriers leverage Vertafore’s insurance solutions that are built on today’s most advanced cloud, mobile, and information technology platforms. Only Vertafore offers the most complete portfolio of solutions for agencies and carriers to drive efficiencies and increase profitability – including agency management, rating and connectivity, content management and workflow, information solutions and producer lifecycle management. For more information about Vertafore, visit and follow the company on Twitter, Linkedin, and Facebook.


Media Contacts:
Bailey Fox
Barokas PR for Vertafore

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