Insurance is navigating a defining moment.
Our industry’s core mission—protecting people and managing risk—is enduring. But artificial intelligence is transforming the way insurance professionals work, reshaping everything from underwriting and claims to workflows and client engagement.
For nearly a decade, you’ve been able to rely on Vertafore to deliver AI-powered tools that help you work smarter, faster, and with more confidence. And in this next era of AI, the possibilities are expanding in some exciting ways.
The foundations of AI in insurance
Today’s AI innovation in insurance is based on a solid foundation of established AI-powered technology, including machine learning (ML) and data science. Our industry has been using ML and related technology to manage and make better use of the massive amounts of data that comes with insurance.
Vertafore recognized the potential of AI to transform how you work early and has been delivering on these capabilities since 2017. AI-powered features in solutions like RiskMatch, BenefitPoint, AMS360, Surefyre, and Sircon are saving you time, reducing manual work, and giving you insights to grow your business and better serve your clients. And these types of AI tools will continue to drive significant value in the industry.
Now, generative and agentic AI represent a new technology frontier for insurance. These tools can analyze unstructured data, personalize communications and workflows, and automate more complex tasks. This innovation isn’t about replacing humans. Instead, it is designed to amplify your expertise by bringing automation and analytics into your everyday workflows.
Why AI adoption in insurance is accelerating now
AI in insurance has moved beyond early adopters to become a strategic priority for many agencies, MGAs, and carriers for several key reasons:
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Talent needs and expectations. One of the strongest accelerators of AI transformation in insurance is talent management. KPMG’s 2024 U.S. CEO Outlook found a focus on creating workplaces that attract the next generation of workers and energize the workforce. By taking on repetitive work and empowering employees with smarter tools, AI is building the insurance industry into a more dynamic, tech-forward field. That’s essential to recruiting and retaining the next generation of insurance talent.
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Getting more done at a lower cost. Productivity gains are one of the most powerful drivers of AI adoption in insurance. In a recent survey, 91% of insurance CEOs said they expect generative AI to enhance productivity. Many are projecting lower costs of 40–60% in areas like customer service, claims triage, and policy administration. And the savings aren’t just monetary. AI helps you work faster, with fewer errors, and in ways that are more scalable. The result is more time for high-value work and focus on relationships.
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Boosting the bottom line. AI is also quickly becoming a powerful engine to drive profitability. For example, leading insurers are seeing 10%+ increases in premium growth and a 20–40% decrease in costs with strategic AI use. From supporting smarter decisions across the business to uncovering new opportunities, insurance leaders are seeing how AI can unlock sustainable revenue growth.
Ultimately, agencies, MGAs, and carriers that are embracing AI are already working faster, reducing errors, and freeing their teams to focus on clients and growth.
Where insurance will get the most near-term value from AI
We anticipate AI will benefit independent agencies, carriers, and MGAs the most in:
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Generative convenience tools that help your business reduce effort, save time, create efficiency for your team, and create personalized experiences for clients. A great example in action now with Vertafore Client Communications in AMS360. This powerful tool uses AI to help agencies to get the right message to the right client at the right time to drive growth and improve client retention.
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Document intelligence transforms unstructured data into actionable information, extracting insights with unprecedented speed and accuracy. By automating data extraction and analysis, AI can reduce human errors, shorten turnaround times, and support faster, smarter decision-making. For example, document intelligence in BenefitPoint has automated SBC data entry, saving up to 45 minutes per plan.
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Data enhancement cleans and enriches datasets for a more accurate picture of clients and their risks. That means better insurance products and advice for clients and real-time, data-driven insights for your business.
What’s next for AI in insurance
The benefits we’re seeing now with AI are just the beginning. The next wave of AI innovation in insurance will continue to make your work simpler and smarter. Think about natural language search that gives you instant answers from across your systems, smart assistants that summarize client requests and create tasks automatically, and reconciliation tools that cut hours out of back-office accounting.
These capabilities are quickly moving from concept to reality to help agencies, MGAs, and carriers eliminate bottlenecks and accelerate service. But harnessing the potential of AI in insurance isn’t just about technology.
It matters how artificial intelligence is applied and put to work in ways that make sense for our industry. We get that better than anyone. We’re powering your possibilities in this exciting time with an approach that is grounded and proven—delivering practical tools today while building for the future. Our goal is simple: to give you the confidence to transform with innovations that keep you focused on your clients, relationships, and growth.