As a carrier, creating strong relationships with your agency partners is a must. A recent study by J.D. Power shows that keeping your agency partners happy means more business for you, but many carriers come up short.
Agencies are busier than ever
In today’s hyper-connected world, consumers want quick answers. To provide the efficient service their customers want, agencies can no longer afford to spend time waiting on the phone or re-entering the same data into multiple carrier portals. Agents need information from carriers to be immediate and accurate.
The key to getting more business
The data from J.D. Power shows that agents aren’t feeling satisfied with their carrier partners – in fact, their carrier satisfaction scores are among the lowest overall satisfaction in any business study currently done by the organization. Luckily, agents in the study also identified the factors that lead to good carrier-agent relationships: support and communication. Having strong connectivity with your agency partners allows you to provide the help and information they need, which in turn makes them more likely to do business with you. Connectivity is the key to getting more business.
Be easy to do business with
How can you be more connected with your agency partners? Technology is one of the easiest and most effective ways. With the right technology solution, instant communication and easily available data can create a better agent experience – and make you their carrier of choice.
Are you as connected to your agents as you should be? Take a look at our checklist to see how you stack up!
