In this episode, we're joined by John Bachmann, Regional Vice President, Insurance at Social Survey to talk about the importance of a solid online presence for everyone in our industry. John walks us through some of the most important things you can do to build and maintain your online reputation, like:
- The basics, like having a modern website (around 4:20)
- To understanding what it means to have a brand (around 9:08)
- To the importance of customer reviews in the buying process (around 18:00)
