Frequently asked questions
Who is Vertafore?
As North America’s InsurTech leader for 55 years, Vertafore is modernizing and simplifying the insurance life cycle so that our customers can focus on what matters most. Vertafore’s solutions provide end-to-end connectivity across the distribution channel, improve the client and agent experience, unlock the power of data, and streamline essential workflows to drive efficiency, productivity, and profitability for independent agencies, MGAs and carriers.
www.vertafore.com
Who is Surefyre?
Surefyre, headquartered in San Francisco, CA, was founded in 2017 by Alex Bautista and Dustin Lorres. The company provides a cloud-based software platform for Property & Casualty insurance MGAs, wholesalers, and carriers, empowering them to automate workflows and optimize operational efficiency.
surefyre.co
When was the transaction completed?
The transaction closed on November 4, 2024.
Why did Vertafore acquire Surefyre?
Vertafore acquired Surefyre to reinforce its leadership as the leading technology provider for MGAs and wholesalers. Surefyre’s innovative solutions, including its modern agent portal and automated underwriting capabilities, add valuable functionality to Vertafore’s existing suite of MGA products. This acquisition aligns with Vertafore’s goal to streamline and automate insurance distribution, delivering customers faster speed to market, greater flexibility, and enhanced operational efficiency.
How will Surefyre integrate with Vertafore’s solutions?
Vertafore’s acquisition of Surefyre is part of its strategy to simplify and automate the insurance distribution channel. With a commitment to open architecture, Vertafore provides flexible solutions that adapt to each customer’s specific needs. Surefyre will integrate with Vertafore’s suite of MGA solutions, including AIM and MGA Systems, to offer the most comprehensive MGA technology suite available. As Surefyre was already a Vertafore Orange Partner, some technical integrations are in place, and these will be further enhanced under this acquisition.
How will this benefit customers?
The acquisition enhances Vertafore’s solutions by combining best-of-breed technologies to support MGAs. Customers will benefit from faster speed to market, operational efficiencies, and enhanced flexibility. Surefyre’s advanced agent portal, automated underwriting, and AI-driven tools will integrate seamlessly with Vertafore’s existing solutions, creating a robust, customizable platform for MGA success. This acquisition underscores Vertafore’s commitment to innovation and ensures customers have access to the most advanced and scalable technology to support growth and competitiveness.
Key advantages of Surefyre’s technology include:
- A modern, fully configurable agent-facing portal that supports the complete policy lifecycle and enhances collaboration between agents and underwriters.
- An underwriter workbench that enables MGAs to rate and quote specialty P&C business seamlessly across systems, driving efficiency and prioritizing the most profitable opportunities.
- AI-powered solutions, including automated agent portal configuration to accelerate speed to market and additional AI-driven features to streamline the submission and risk selection process.
Will this acquisition shift the business strategy or product direction?
No, this acquisition reaffirms Vertafore’s commitment to our vision, goals, and strategy. We continue to drive transformation and create an integrated ecosystem of products that benefit our clients.
How does this impact current Vertafore and Surefyre customers?
- There are no impacts on products and services, billing, ongoing implementation, contacts, or contact methods.
- All product integrations will not be impacted.
- There are no changes in pricing or contracts for existing customers.
- Any future operational or business changes will be communicated to customers.
How will this impact integrations with other technology systems?
All integrations will remain accessible, and no changes will be experienced.
Will this impact current Surefyre partner relationships?
Vertafore will continue to support all Surefyre partner relationships.
How will future information be shared about the acquisition and the integration of Surefyre into the Vertafore product platform?
Future developments will be shared on Vertafore.com, on Vertafore's social networks, through various other marketing channels, and through direct communications with our customers.
Where should I go for support on Surefyre products and services?
Support will be offered as usual for both Surefyre and Vertafore customers. Surefyre customer service and support will remain in place and continue to provide best-in-class service.
Any Surefyre support questions should be addressed to the company’s support email (support@surefyre.co) and customers’ usual points of contact at Surefyre.
Who do I contact with additional questions?
You may reach out to your account team for any further questions.