Wendy Steinle

Chief Marketing Officer

Wendy Steinle, CMO Vertafore
With marketing, I enjoy the spark that happens for the whole team when we anchor on the idea of “for real people, by real people.”

Wendy brings deep experience leading high-impact marketing teams and driving growth at scale. She applies a customer-centric lens to blend with the AI era, focusing on delivering customer value and earning trust across every step of the journey.

Wendy joins Vertafore after holding CMO roles at Domo and Degreed, where she ushered in AI transformation, increased marketing’s contribution to the business by up to 50%, and launched customer-focused programs, including one recognized by Forrester as the B2B Customer Engagement Program of the Year. Previously, she led go-to-market strategy for Adobe’s Digital Experience business, where her leadership helped double revenue in under three years. She also led joint marketing efforts in the Adobe and Microsoft partnership and led the company’s customer success and engagement platform, Experience League.

In addition to her business leadership roles, Wendy was the Site Leader for Adobe in Utah, engaging more than 1,400 employees in the company culture, encouraging a growth mindset, and enriching the local community. She was a founding member of the Adobe & Women Leadership Council and the executive sponsor of Domo’s inaugural employee resource group, Women@Domo. 

Wendy holds several advisory roles, and as a distinguished executive and marketer she has received numerous awards and recognition, including the Leadership Excellence and Impact awards from Women Tech Council. Wendy holds a BA in Communication from the University of California, San Diego, and an MBA from the University of Utah David Eccles School of Business. Outside of work, she enjoys mountain biking, skiing, reading, and enjoying live music with her family.

Wendy's 5 Fast Facts

What do you love most about your role at Vertafore?

I love working with a team of dedicated people who are passionate about their craft and want to make a difference for others—and at Vertafore, it’s the idea of “powering your possible.”

With marketing, there’s always something we can do better to connect with our customers. I enjoy the spark that happens for the whole team when we anchor this focus with the idea of “for real people, by real people.”

 

How did you get into the InsurTech business?

I am new to the insurance technology space, but for much of my career I’ve worked for tech companies that serve many industries, including insurance. I’ve always felt that I was just skimming the surface, so I’m excited to go deep with InsurTech!

 

What are you most excited about for the future of InsurTech?

There is so much happening that makes InsurTech such a dynamic space—everything from variable economic conditions to new possibilities introduced by artificial intelligence. As part of that, everyone along the value chain of insurance—from carriers to agents and end-insureds—has evolving needs and expectations. And as the InsurTech leader, we can bring innovation that powers expanding possibilities in this new era and provide the stability and flexibility the ecosystem needs.

 

What’s your idea of the perfect weekend?

There are so many forms a perfect weekend can take, but overall, it includes an outdoor adventure with friends and family or the solace of a solo hike, time for New York Times app games, lounging on the porch and visiting with neighbors passing by, and that sense of community that comes from being at a small concert venue for live music.

 

I’m coming to visit you! What are your favorite/must-do things in your city?

What I love about Utah is its blend of outdoor adventure, sightseeing, concerts and eclectic eateries—there’s so much within 45 minutes of Salt Lake City. In summer, it’s hiking just about everywhere and all the outdoor concert series—downtown at the Gallivan Center, slopeside at Deer Valley and the Canyons resorts, and at Sundance for the outdoor Bluebird Café singer/songwriter series. And winter! Well, world-class skiing—take your pick of ten local resorts! And for adaptive athletes and adventurers, we have the National Ability Center in Park City to help everyone experience the great outdoors.

Education

  • University of Utah - David Eccles School of Business
  • University of California San Diego

Experience

  • Chief Marketing Officer, Domo
  • Chief Marketing Officer, Degreed
  • Senior Leader, Digital Experience Global Marketing, Adobe

Leadership at Vertafore