Wendy brings deep experience leading high-impact marketing teams and driving growth at scale. She applies a customer-centric lens to blend with the AI era, focusing on delivering customer value and earning trust across every step of the journey.
Wendy joins Vertafore after holding CMO roles at Domo and Degreed, where she ushered in AI transformation, increased marketing’s contribution to the business by up to 50%, and launched customer-focused programs, including one recognized by Forrester as the B2B Customer Engagement Program of the Year. Previously, she led go-to-market strategy for Adobe’s Digital Experience business, where her leadership helped double revenue in under three years. She also led joint marketing efforts in the Adobe and Microsoft partnership and led the company’s customer success and engagement platform, Experience League.
In addition to her business leadership roles, Wendy was the Site Leader for Adobe in Utah, engaging more than 1,400 employees in the company culture, encouraging a growth mindset, and enriching the local community. She was a founding member of the Adobe & Women Leadership Council and the executive sponsor of Domo’s inaugural employee resource group, Women@Domo.
Wendy holds several advisory roles, and as a distinguished executive and marketer she has received numerous awards and recognition, including the Leadership Excellence and Impact awards from Women Tech Council. Wendy holds a BA in Communication from the University of California, San Diego, and an MBA from the University of Utah David Eccles School of Business. Outside of work, she enjoys mountain biking, skiing, reading, and enjoying live music with her family.