PL Rating

Less time quoting. More time winning.  

The independent agency's leading personal lines comparative rater

  • Close business faster and drive revenue
  • Offer more competitive quotes 
  • Take your time back
  • Connect with carriers in real time 
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Why PL Rating?

Streamlined quoting 

PL Rating™ lets you offer multiple competitive personal lines quotes in the time it takes to get one quote from a carrier's website.

More revenue 

Easily price combined quotes from your carriers in real time and cross-sell with no extra work. 

Accuracy +efficiency 

Integrates with your AMS and third-party data.    

Easy to use 

Simple and intuitive and effortless to implement.

“I think our two-way relationship with Vertafore helps ensure that we get a better product in the long run. They really listen.”

Ed Ross
Principal, Adlen-O’Brien Insurance Agency

Our users love us

Vertafore's Leader award from G2 Spring 2023 for PL Rating

Real reviews from real PL Rating users

“PL Rating has saved our agency 5 full-time employees versus quoting directly on each carrier website.”

Mike Foy, Owner

Foy Insurance

Upgrade now

FSC Rater powered by PL Rating

FSC Rater customers can upgrade quickly and easily to FSC Rater powered by PL Rating.

Learn how

Personal lines quoting that's smarter, better, and faster.

Intuitive features that help you see ROI in no time.


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Growth and retention

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Consumer Rate Quotes

Meet your clients where they are and provide multiple carriers quoting directly from your website or social media.

Learn more about CRQ

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Private flood: PL Rating & Aon Edge

Layer more protection with access to private flood insurance premiums that work for you and your clients.   

Learn more about PL Rating + Aon Edge

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More ways to learn about PL Rating

PL Rating Data Sheet
PL Rating "Rating Data" Data Sheet
PL Rating CoreLogic Data Sheet
Wright Insurance Agency, Inc.

For the Wright Insurance Agency, migrating from MI-Rater RT
to PL Rating was like getting a “free upgrade”.

Adlen-O'Brien Insurance Agency

For Adlen-O’Brien Insurance, success means adapting to change with state-of-the-art tools like PL Rating, and a close working relationship with Vertafore.

Better together: PL Rating works with your Vertafore suite of solutions

The foundational insurance management system for complex independent agencies.

The management system built with the independent agent in mind. 

An enterprise-class management system for your agency.

Providing your customers with 24/7 access to their insurance information.

Deliver a game-changing experience for commercial quotes.

Gain the expertise you need to diversify your book of business.