The industry’s #1
personal lines rater

Meet PL Rating™

Agencies using our personal lines comparative rater cut quoting process time by 50%

Service

Renew smarter and faster

Give clients real choice

  • Let the conversation flow. Complete your customer’s quote application easily with our interview-style workflow. 
  • Save time with templates. Create an unlimited number of default quote scenarios with the template function.
  • Bind quotes immediately. With one click, you can bind a policy inside PL Rating™. 
 
 

Sales

Quote 320+ carriers

Win more business in seconds

  • Gain leads effortlessly. Empower prospects to get a rate from your agency website or social media profiles.
  • Close business on the spot. Bind directly within the comparative rater with no extra steps needed.
  • Improve service partnership. Help service team members be more proactive with a view into quoting status.

Operations

Streamline quoting

Do more with your data

  • Integrate your tech stack. Easily connect our insurance rating engine to your management or sales system.
  • Prefill accurate data. Save your team time with home, driver, and vehicle data that auto-fills without the need for duplicate data entry.
  • Trust your data. Get the highest quality information with prefilled, verified third-party data. 
 
 

PL Rating's carrier inventory

Click to see the carriers and lines of business available on PL Rating in your state.

Users and industry leaders love PL Rating

PL Rating Spring awards 2025

Why agencies choose PL Rating insurance quoting software

Top features PL Rating Other personal raters
Lines of business: home, auto and other LOBs depending on state ✓ Available ✓ Available
Carrier inventory ✓ 300+ carrier partners  ✓ 300+ carrier partners
Data prefill ✓ Available ✓ Available
Dynamic question sets ✓ Available ✓ Available
Reserve quote in market ✓ Available ✓ Available
Offer comparative rater quotes on website ✓ Available ✗ Limited
Management system integration ✓ AMS360, Sagitta, QQCatalyst, and over 20 other management systems ✗ Limited
Open architecture ✓ InsurTech partner integration available ✗ Limited integrations
Interview-style workflow ✓ Available ✗ Not available
Unlimited quote templates ✓ Available and customizable ✗ Not available
Instant bind in rater ✓ Available ✗ Not available
Setup and implementation ✓ Days ✗ Weeks

Open architecture

AMS360

Power your agency with the industry's leading AMS!

QQCatalyst

 The foundational insurance management system for complex small agencies.

Sagitta

An enterprise-class management system for your agency.

AgencyZoom

You sell the policy. We automate the rest!

Commercial Submissions

Deliver a game-changing experience for commercial quotes.

InsurLink

Providing your customers with 24/7 access to their insurance information.

More resources to love

Is a comparative rater the right fit?

Browse our buyer’s guide to learn which factors to consider when it comes to choosing a comparative insurance rater for your agency. 

Agencies working together with PL Rating
Download the buyer’s guide

Built to support your entire team

Meet our new platform, AgencyOne

AgencyOne brings our solutions, partners, and your team together into one integrated platform that connects your entire business.

See it in action

Resources on Vertafore’s insurance rating engine

PL Rating data sheet
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PL Rating "Rating Data" data sheet
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PL Rating CoreLogic data sheet
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How Connor Insurance scaled client services with Vertafore tech

The family-owned independent agency modernized their operations and up-leveled interactions with end-insureds.

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PL Rating top features

Discover why agencies choose PL Rating.

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Frequently asked questions

How does PL Rating benefit insurance agencies?

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Is PL Rating easy to use?

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Can PL Rating be integrated with other agency management software?

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What features should I look for in a personal lines rater?

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