On a typical day, Agency Revolution’s Fuse marketing automation platform and the Insurance Agent App help clients stay in communication with their insurance agents and access information around the clock.
After a hurricane, those tools allowed one agency to get clients back on their feet fast.
A client submitted pictures of their property damage through the Insurance Agent App, making it easy for their agent to send the information straight to carriers and get their claim processed and paid faster.
InsurTech like these, which integrate with Vertafore solutions, make agencies more powerful and more efficient every day. They’re made possible through Vertafore’s Orange Partner Program.
What is Vertafore’s Orange Partner Program?
The Orange Partner Program connects agencies and MGAs with vetted technology solutions that complement their Vertafore products.
Vertafore solutions cover the core parts of running an insurance agency: Agency management, rating and quoting, and carrier communications. Orange Partners are tested and receive the Vertafore recommendation. These cover a range of insurance and business functions like electronic payments, data integrations, marketing automation, VoIP, and other functions.
“When you see the Orange Partner branding, you know that Vertafore is putting the stamp of approval on it,” says Doug Mohr, Vertafore vice president, industry relationships and partnerships. “Agencies trust us with their data and their business by bringing Vertafore tech in. Doing due diligence on these solutions offers us the opportunity to build a relationship with the InsurTech provider.”
Why open architecture?
Using open architecture means using software that was built from the ground up with the ability to integrate with other tech. APIs (application program interfaces) allow solutions to communicate back and forth to share information and allow users to use functions of one program while working in another.
From applications to rating, quoting, underwriting and claims management, insurance API integration is the key to unlocking enterprise-wide, out-of-the-box automation without having to hire an army of developers—completing complex system configurations and deploying extensive user training.
InsurTech partnerships deliver wide benefits
The Orange Partner Program has helped drive innovation and benefits for the wider Vertafore community. For example, several years ago, AMS360 customers shared feedback that they wanted better marketing automation tools.
To deliver on that request, Vertafore turned to one its vetted InsurTech partners. It worked with Rocket Referrals—now Client Circle—-to integrate new functionality into AMS360, giving users the marketing automation they wanted. The result was Vertafore Client Communications, which empowers AMS360 users to build stronger relationships with clients directly from their agency management system. AMS360 users on a Core or VAP package using VSSO are eligible for Vertafore Client Communications at no cost.
Helping agencies and MGAs drive growth
Orange Partners give options to enhance an agency’s tech stack however they need.
Agencies just opening their doors or starting their digital journey might consider an “agency in a box” approach by adopting several essential solutions at once, like an e-pay tool, VoIP, and Forge for websites.
For agencies building out a niche line of business—for example, quoting life insurance policies—the Orange Partner list groups Orange Partners by function and which software it integrates with.
And for agencies that aren’t sure what they need, Vertafore salespeople or account managers can help find the right mix.
Explore the Orange Partner Program to take the next step in building your tech stack.