Alison Challman headshot

Alison Challman

Chief Marketing Officer

"Success is all about our people. Care for and empower our own team, and in turn they will care for and delight our customers."

Having spent her career leading B2B marketing within global Fortune 500 and mid-size technology companies, Alison specializes in leading high-performing, customer-centric marketing teams. Her leadership experience spans all facets of marketing, including brand building, influencer relations, demand creation and product marketing.

Alison has over 20 years of experience in senior and executive leadership roles in the technology industry. Prior to joining Vertafore, Alison served as Chief Marketing Officer for HR Saas provider, Paylocity, where she established the marketing function and led creation of a new corporate brand position. She also held numerous senior leadership and marketing roles at Intel, Avnet, Quest Software and HP.

Alison earned her B.A. in Communications and Journalism from the University of Northern Colorado. She was also recognized as one of the Top Women in the Channel by CRN Magazine.


Alison’s 5 Fast Facts

  1. What do you love most about your role at Vertafore?

I’m excited to help our independent agents, insurance carriers and other industry partners learn how they can benefit from our InsurTech products and solutions. I love hearing how our customers are using our products to modernize their business, and better serve their customers.  

  1. How did you get into the InsurTech business? 

I’ve spent my career enabling technology distribution channels and marketing software solutions across many different industries, but Vertafore is my first venture into InsurTech.

  1. What are you most excited about for the future of InsurTech? 

I’m excited about all the ways technology and data can really help advance and modernize insurance distribution.

  1. What’s your idea of the perfect weekend?  

Enjoying fresh mountain air while hiking, skiing or just relaxing outdoors with friends and family.

  1. I’m coming to visit you! What are your favorite/must-do things in your city? 

Denver is such a great sports town, so plan to catch a Rockies, Avs, Nuggets or Broncos game!

B.A., Communications and Journalism, University of Northern Colorado
  • Chief Marketing Officer, Paylocity
  • CMO / Head of Global Marketing, Internet of Things, Intel
  • Vice President, Marketing, Avnet